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Everything about Cnbc totally explained
CNBC (an abbreviation for the " Consumer News and Business Channel", its official name until 1991) is a group of cable and satellite television business news channels from the U.S., owned and operated by NBC Universal. CNBC and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers around the world. The network is currently ranked as the 19th most valuable cable channel in the U.S., worth roughly $4 billion.
History of CNBC U.S.
The CNBC channel originally had its beginnings around 1980 as The Satellite Program Network (SPN), showing a low-budget mix of old movies, instructional & entertainment programs, and infomercials. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo, NBC eventually opted for a deal to lease the channel's transponder in June 1988. On this platform, the channel was relaunched on April 17, 1989 as the Consumer News and Business Channel. NBC and Cablevision initially operated CNBC as a 50-50 joint venture, choosing to headquarter the channel in Fort Lee, New Jersey.
CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network. By the winter of 1990, CNBC was only in 17 million homes - less than half of FNN's potential reach - despite having the muscle of NBC standing behind it.
However, around this time, FNN encountered serious financial difficulties. After a protracted bidding war, Cablevision sold its 50% stake to NBC upon completion of the deal. At first, the network's business programming was branded "CNBC/FNN," but that was dropped before the mid-90's.
CNBC began to grow during the 90's, launching Asian and European versions of the channel in 1995 and 1996 respectively. In 1997, CNBC formed a strategic alliance with Dow Jones, including content sharing with Dow Jones Newswires and The Wall Street Journal and the rebranding of the channel as "a service of NBC and Dow Jones". CNBC's international channels were then merged with their Dow Jones-owned rivals, London-based EBN (European Business News) and Singapore-based ABN (Asia Business News) in 1998, while ratings grew on the U.S. channel until the new millennium's dot-com bubble burst in 2000.
The new millennium also brought changes to the network, moving its world headquarters from Fort Lee to Englewood Cliffs, New Jersey in 2003, which features completely digital video production and studios made by PDG Ltd of Beeston, Nottinghamshire and the FX Group of Ocoee, Florida.
NBC Universal reacquired full control of CNBC Europe and CNBC Asia from Dow Jones at the end of 2005. The licensing agreement between Dow and CNBC U.S. remained intact, however.
Today, CNBC provides business news programming from 4 a.m. to 8 p.m., Eastern Time, while broadcasting talk shows, investigative reports, documentaries, infomercials, and other programs during the evening and early morning. A rolling ticker provides real-time updates on share prices on the NYSE, NASDAQ, and AMEX, as well as market indices, news summaries, and weather updates by NBC Weather Plus (prior to March 27, 2006, all of CNBC's weather reports were provided by AccuWeather). A rotating top band of the screen rotates provides real-time updates on index and commodity prices from world markets.
CNBC is the only NBC network whose abbreviation, while containing NBC, stands for another name: the Consumer News and Business Channel. The moniker was simply shortened to CNBC when the former was dropped.
Programming
Present shows
CNBC provides a variety of programs throughout the business day presenting reports on U.S. businesses, updates of stock market indices and commodities prices, interviews with CEOs and business leaders, and commentary from many investment professionals. The following is the usual "business day" (term used by CNBC hosts and announcers) lineup (as of October 10, 2007, all times Eastern):
| ET |
Program |
Hosts |
Description |
| 4a-6a |
Worldwide Exchange |
Brian Shactman, Ross Westgate, Christine Tan |
first word on movements on futures exchanges and trading in Europe and Asia |
| 6a-9a |
Squawk Box |
Joe Kernen, Carl Quintanilla, Rebecca Quick |
provides a mix of business news and commentary |
| 9a-11a |
Squawk on the Street |
Mark Haines, Erin Burnett (both live from NYSE), David Faber |
broadcasts live from above the New York Stock Exchange trading floor |
| 11a-12p |
The Call |
Dylan Ratigan, Trish Regan, Melissa Francis (Ratigan live from NYSE) |
focuses on real-time market coverage |
| 12p-2p |
Power Lunch |
Bill Griffeth, Sue Herera |
examines the companies, people, and trends influencing Wall Street, plus real-time market coverage at the midway point of the trading day |
| 2p-3p |
Street Signs |
Erin Burnett |
focuses on trends, world events affecting stock markets, and real-time market coverage |
| 3p-5p |
Closing Bell |
Maria Bartiromo, co-hosted with Dylan Ratigan for the 3-4pm hour (live from NYSE) |
covers the close of the trading day and real-time market coverage |
| 5p-6p |
Fast Money
(re-airs at 8pm) |
Dylan Ratigan |
fast-paced roundtable discussion of stocks for short-term trades |
| 6p-7p |
Mad Money |
Jim Cramer |
a fast-paced show offering stock advice to callers |
| 7p-8p |
Kudlow & Company |
Lawrence Kudlow |
provides market, economic and political commentary and interviews |
Since 17 September, 2007 the network has also run hourly CNBC.com News Now update segments during business day programming. These short bulletins, which are around 30 seconds in length (similar to ESPN's SportsCenter 30 at 30), air before the start of the network's programs from Squawk on the Street through Kudlow & Company.
CNBC has experimented with non-business programming during primetime hours with a mixed record of success. The channel has at times rebroadcast several NBC programs, including Late Night with Conan O'Brien, Deal or No Deal, The Apprentice,, and 1 vs. 100. CNBC's current primetime lineup features The Big Idea With Donny Deutsch, re-airs of NBC programs The Apprentice, Deal or No Deal and 1 vs. 100, along with its own documentaries and talk shows including Mike on America, American Greed and Conversations with Michael Eisner. Prior to 2006-04-20, programs in primetime hours were shown with a 'scroll' featuring news headlines and weather updates at the bottom of the screen.
Infomercials are typically aired from 2am to 4am ET and throughout most of the day at the weekend.
On January 24, 2007, the network launched a long-anticipated monthly newsmagazine called Business Nation, which is anchored by award-winning journalist David Faber. Each edition of the program covers three stories; a mixture of profiles, investigative pieces and features. The format of the show is structured similarly to HBO's Real Sports.
CNBC's breakout hit among its original series is Mad Money. Hosted by money manager Jim Cramer, the hour-long show gives stock advice to viewers who call to the program. The show also has a popular segment called "The Lightning Round". In August 2007, Cramer's on-air tirade about the weakening economy, which was seen during the "Stop Trading" segment on Street Signs, received national attention and helped galvanize widespread support for the Federal Reserve Board to cut interest rates.
Other special or weekend programming includes CNBC on Assignment (for example, The Age of Wal-Mart), Cover to Cover, The Suze Orman Show, and The Wall Street Journal Report with Maria Bartiromo.
Past shows
Among the shows that have been canceled are:
Weekdays
| CNBC weekday schedule history (1996 - present)
|
The following only lists programs that CNBC mostly broadcast at that timeslot at that year (for at least half the year), "♣" denotes no regularly-scheduled program at that time:
Weekly, weekend and other programming
Personalities and coverage
Much of CNBC's on-air talent has been with the network for some time: Sue Herera and Scott Cohn joined CNBC at its inception, and remain on the air co-hosting Power Lunch and as senior correspondent respectively. Some personalities who joined CNBC from FNN in 1991, such as Ron Insana, Bill Griffeth and Joe Kernen, are also still with the channel. The network has of late sought to increase the profile of its on-air team with the launch of rival business station Fox Business Network - although CNBC's best known personality, Closing Bell host Maria Bartiromo, has for some time made regular appearances on other NBC News broadcasts such as The Today Show as well as anchoring the syndicated Wall Street Journal Report, other CNBC hosts such as Jim Cramer and Erin Burnett have also been used increasingly across NBC's output.
In addition to its roster of program anchors, CNBC employs a team of reporters who contribute across the network's business day programming, the majority of whom are based at CNBC's global headquarters in Englewood Cliffs. In addition, CNBC has staff permanently based at bureaux in Midtown Manhattan, Chicago, Washington, D.C., Los Angeles and San Jose (the latter referred to on air as "CNBC Silicon Valley"). Cost-cutting at NBC Universal's news divisions has seen some of these offices merged with those of NBC owned-and-operated stations: the Silicon Valley facility was moved from Palo Alto to the KNTV (NBC 11) newsroom in San Jose in January 2007 (occasionally KNTV reporters Scott Budman and Scott McGrew will now correspond for CNBC), while the Chicago bureau now shares a home with WMAQ (NBC 5). The network also has reporters posted at the New York Stock Exchange (where CNBC also has a set used for broadcasting Squawk on the Street, The Call and Closing Bell), NASDAQ MarketSite, NYMEX and the Chicago Board of Trade and Chicago Mercantile Exchange each day.
Ratings
There is a fairly clear correlation between the performance of global stock markets and the audience ratings of CNBC. The network had a difficult time attracting viewers in the first half of the decade, although current viewership is significantly up from its 2005 bottom. CNBC continues, however, to possess the wealthiest audience (in terms of average income) of any television channel in the United States.
During the late 1990s and early 2000s, CNBC's ratings were increasing sharply along with the stock market. In fact, CNBC often beat CNN during the daytime. In 2000, daytime viewership at the network peaked at 343,000, around the time the Nasdaq Composite crossed 5000. However, when the dot-com bubble began to burst later that year, CNBC's viewing figures declined in tandem. The network's ratings steadily fell quarter after quarter, year after year, until bottoming in Q1 2005, with an average viewership of 134,000 during the day. From the bottom, the network, along with the markets, have rebounded significantly -- average daytime viewership (6 am to 6 pm) stood at around 278,000 (as of the third quarter of 2007), and has rebounded to a 7-year high of 310,000 viewers in the first quarter of 2008. Despite the viewership slump since the turn of the decade, CNBC is extremely profitable: average revenues top $510 million while profits for the network exceeded $333 million in 2007, resulted in its best ratings week since the market crash after 9/11, with Kudlow & Company, Mad Money, and Fast Money recording their best ratings ever in the coveted 25-54 demographic. On 22 January, 2008, after a global market sell-off, CNBC recorded its best single day ratings since the markets re-opened after the September 11, 2001 terrorist attacks. The network averaged 642,000 viewers during market hours (9:30am - 4pm ET), and 469,000 viewers during the "business day" (defined by the network as 5am to 7pm).
While daytime viewership has rebounded from its 2005 lows, primetime ratings remain weak relative to those of other news networks and CNBC continues to try and rejuvenate its evening lineup. Along with developing new program formats such as Fast Money and Mad Money, the network operates a "checkerboard" programming approach, airing various genres of shows including documentaries, town-hall style discussions and repeats of some NBC output.
When discussing the network's ratings, CNBC management and press releases regularly suggest that considerable viewership, particularly during the daytime, is done "out of home" in places such as offices and hotel rooms. As this demographic isn't covered by Nielsen Media Research ratings, CNBC claims that the network's true viewership is considerably higher than what is measured.]]
On 2006-11-15, CNBC's 'crystal' gray logo bug was changed to color revealing the rainbow's peacock's normal NBC colors. On 2006-11-28, the new smaller CNBC color bug (similar to the one used in the revamped ticker) began to show up on CNBC's non-business related primetime programming (where the ticker isn't shown, except Mad Money and Fast Money), replacing the much bigger 'crystal' bug.
On 2007-03-01, CNBC's Squawk on the Street and Closing Bell both started using a new countdown clock (shown in minutes:seconds:tenths-of-a-second format) on the graphics' lower-third of the screen. On 2007-07-27, it moved to the lower right of the screen, where the CNBC color bug is usually seen. The countdown clock is used for the "Opening Bell Countdown" segment on Squawk on the Street, and for the "Closing Countdown" segment on Closing Bell.
1995 revamp
Used from 1995-01-01 to 1997-12-31.
1998 revamp
This was used from January 1998 to May 1999. Majority of the lower-thirds and the live bug was coloured blue with the left side of the lower thirds and upper part of the live bug coloured red. The background for its charts was animated with majority of the background being blue and a narrow green strip running at the right side of the screen resembling a stock ticker. When the major maker indexes hit a new record, the green strip is tweaked to reflect "DOW RECORD", "S&P RECORD" or "NASDAQ RECORD." It is also tweaked during the holiday season. (Note: The image rightward doesn't contain the ticker part.)
1999 revamp: "Red" turns "Green"
The 1998 graphics scheme was slightly tweaked in May 1999 where the once red parts of the lower thirds (seen on the left of the blue strip of the lower thirds) and the "LIVE" bug's upper part turned green. The font was also modified. The green strip at this time is also tweaked during earnings season. Graphs also started having the CNBC logo was behind them and included grids. On 3 April 2000, CNBC Asia has used this scheme only for its charts but a month later CNBC Europe used it for its charts and lower thirds as well. This package was in place until 29 September 2000 on CNBC, until 31 December 2000 on CNBC Asia and until mid-January 2001 on CNBC Europe. Show titles however remained the same as the 1998 package.
2000 revamp
Used from 2000-10-02 to 2002-09-13. In January 2001, CNBC Asia and CNBC Europe both followed up to use the same graphic package, making some changes to the lower thirds and the charts respectively (for example, removing the animation on and off screen). This marked the first time that the three main CNBC channels had used the same graphics scheme in their entirety for all daytime shows. In February 2002 however, while most programme titles largely remained the same on the CNBC US channel, 2 new shows, Morning Call and Closing Bell used the titles which were originally for Street Signs and Market Watch respectively (the latter two were cancelled at the same period as well).
2002 revamp
Used from 16 September 2002 to 10 October 2003. This package saw an evolution of the graphics introduced in 2000, with program titles and chart formats remaining the same. The lower thirds were, however, completely revamped with the lower half of it coloured red and text was centre-justified, and a new background animation and colour scheme was introduced for charts and other on-screen data. The font was also tweaked. The titles in the lower thirds were centre-justified. CNBC Asia used a similar lower thirds effective 2 January 2003 except that the lower thirds was entirely light blue and the text was still aligned to the left. CNBC Europe adopted the same chart backgrounds in use by CNBC US later in 2003 as well but used a different lower-thirds.
2003 revamp
Used from 2003-10-13 to 2005-12-16. In this revamp, CNBC added an independent space to the lower thirds to show the "topic title" to indicate the subject being discussed (for example "money to burn" in the rightward photo). This formerly shared space with the program logo on the left-hand side of the lower thirds.
CNBC also added another animation to the lower thirds: when showing stock charts, the lower thirds would move down vertically, keeping just the "topic title" visible above the ticker. When charts were removed from the screen, the whole lower thirds would move vertically up again.
The "LIVE" sign was also moved from the left-top corner to the right-top corner, along with the location (which was formerly included on the lower thirds) at this time.
CNBC Asia adopted this graphics scheme in 2004 but on CNBC Europe's next graphics revamp in the same year, it chose to create its own graphics scheme for charts, lower-thirds and titles.
Dec. 2005 revamp: From 2D to 3D
Used from 2005-12-19 to 2006-05-12. On 2005-12-19, CNBC unveiled a new on-air look, replacing that which had been used since October 2003. This included a new look for all the graphics, new logos for all business day programs, and the relocation of the index and commodity prices from the stacked bug in the bottom right-hand corner of the screen to the bug bar across the top of the screen.
Since then, the ticker has shown full company names (and full commodity names used in the commodity summary, which runs at the 1s of each hour) instead of just ticker symbols.
The "LIVE" and location graphics were moved back to the top-left of the screen from the top-right corner at this time.
This graphic package was created by Randy Pyburn of Pyburn Films (that also designed the WNBC's 2003 graphic package) and also designed earlier CNBC graphic packages. The estimated cost of the 2005-2006 package was about $2,000,000.
Mid 2006: revamped bug and lower thirds
On 2006-05-15, CNBC made a slight change to its lower thirds, adding a blue block to the right-hand side. Occasionally this space was used to display the title of the topic being discussed. This format was abandoned on 2006-12-18.
On 2006-09-06, CNBC unveiled a revamped bug, which now has a similar resemblance to that of CNBC Europe. On the same day, the network launched a slightly modified ticker with a narrower font (to allow more quotes to stream by within a period of time). CNBC Asia adopted a revamped bug of its own on 2007-03-26 as part of its graphics package revamp.
Dec. 2006: new lower thirds
Used from 2006-12-19 to present. On 2006-12-19, exactly one year after its relaunch, CNBC revamped its on-air graphics package, replacing the old lower thirds that were previously used from 12/19/2005-12/18/2006. The current graphic package was created in house.
In this revamp, CNBC cancelled the independent space for the "topic title", which once again shares space with the program logo on the left-hand side of the lower thirds.
CNBC Asia adopted the similar lower thirds on 2007-03-26, but unlike its US version, the "topic title" doesn't share the space with the program logo. Its European sibling (CNBC Europe) finally debuted its own lower thirds on 2008-01-07, and like its US version, the "topic title" shares space with the program logo on the left-hand side. This marked the second time -- and the first since 2001 -- that all three of the network's main channels had used the same graphics scheme for their daytime shows.
On 2007-04-23, the data bug was slightly tweaked, with the titles of the securities now displayed in yellow and the numbers still being displayed in white.
On 2007-07-26, the Dow Jones Industrial Average lost more than 300 points, CNBC stayed on the story and put a live shot of the trading board in the NYSE to show the status of Dow above the lower thirds during the Closing Bell to track the markets.
- (Note: The screenshot rightward comes from CNBC Asia, so the style of the top bug and the ticker are different from the package of CNBC US.)
On 2008-02-28, the chart was slightly tweaked, when showing session is more than two days, CNBC put up the % of the session performance, just like CNBC Europe.
Ticker
The CNBC Ticker is a computer simulation of ticker tape shown on the lower part of the screen during the network's live business programming, containing security and index symbols along with movements in their value. At the top of the screen, a rotating band, partitioned into three segments, provides index and commodity prices.
History
When CNBC first aired in 1989 until approximately 1991, the original CNBC Ticker only had one band, displaying NYSE stocks. After a 20 minute period when the ticker was off-air one day, as announced by anchor Ted David, did CNBC finally decide to include the NASDAQ in a new format at the time, creating the two-band system used ever since. FNN did use a two-line ticker design (with white and blue bands, quotes listed during trading without price changes and a market summary on the bottom band during trading) prior to the merger with CNBC in 1991, and many of these features were subsequently adopted by the newly-merged channel.
CNBC had another ticker format, mainly a font variation on the ticker, for a short time before the 1995-1997 photo on this page.
"Profit From It" (1998-2002)
"First in Business, Worldwide" (1996-97)
"First in Business, First in Talk" (1995)
"Information that hits home." (1992-95)
Music
The music used from October 2003 to December 2005 was produced by 615 Music of Nashville, Tennessee. This theme continues as of April 2007 to be used by CNBC Europe, although CNBC Asia ceased using it in March 2007. CNBC Europe continues also to use a theme previous to this, composed by Edd Kalehoff (The theme package name: "Bold & Grand") used by CNBC US between 2000-2002, for its main channel ident. The current music package is composed by James Ryan of Rampage Music. Ryan also composed the network's 2002 music package. Willie Wilcox composed the themes for The Big Idea, Mad Money, Conversations with Michael Eisner and currently Fast Money.
CNBC's main voice-over announcer is Jim Birdsall, who has also worked for NFL Films.
Partnerships
Dow Jones & Company
Since December 1997, the network has held a strategic alliance with the publishing and financial information firm Dow Jones & Company. CNBC's current deal with Dow Jones expires in 2012, and its continuation has been the subject of some uncertainty following the 2007 acquisition of Dow by News Corporation, parent company of rival financial network Fox Business. News Corp CEO Rupert Murdoch has stated that the current agreement "covers actual news and access to reporters on business news" only, and that Fox and Dow Jones are free to cooperate on other issues. Under the agreement, CNBC has access to the business coverage of the Times, while video from CNBC.com is featured on the Times' website. and, as of May 2008, AOL Money & Finance.
The network's live market prices, economic data and other statistics are largely provided by Thomson Reuters (Reuters and Thomson Financial prior to their 2008 merger). Since September 2006 CNBC has operated its own stock market index in conjunction with London's FTSE Group. The FTSE CNBC Global 300 includes the fifteen largest companies from each of the sectors of the Industry Classification Benchmark as well as the thirty largest companies from emerging markets.
International channels
CNBC has operated international versions of its channel since 1995, when CNBC Asia originally launched. CNBC Europe followed in 1996. On 1997-12-09, Dow Jones & Company and NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Europe with Dow Jones' European Business News, and likewise of CNBC Asia with Asia Business News. From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline). Correspondents from Dow Jones Newswires contribute to the channels. CNBC Europe is headquartered in London, and CNBC Asia is headquartered in Singapore. On 2005-12-31, the sale by Dow Jones of its interests in the international CNBC channels took effect. From 2006-01-01, the "A Service of NBC Universal and Dow Jones" tagline was removed from the international CNBC channels, in line with this.
Besides CNBC Europe and CNBC Asia, the network also operates a number of local business news channels in association with other companies. These channels include Class CNBC in Italy, CNBC-e in Turkey, CNBC Arabiya in the UAE, Nikkei CNBC in Japan, CNBC-TV18 and CNBC Awaaz in India, CNBC Pakistan in Pakistan and TVN CNBC Biznes in Poland.
CNBC Europe and CNBC Asia are rebranded in some parts of the world with tickers containing local financial information. Examples include CNBC Nordic, CNBC Singapore, CNBC Hong Kong and CNBC Australia.
In North America, CNBC World airs business programming from CNBC Europe and CNBC Asia, as well as weekly magazine programs provided by CNBC-TV18 and the United Nations.
In Central America and the Caribbean, CNBC Latin America retransmits live programs from CNBC and CNBC World.
In Canada, CNBC can be seen with most of the programming identical to the US counterpart. However, due to Canadian programming rights, the 9pm slot which shows television programming such as the Olympic Games, Deal Or No Deal, The Apprentice, 1 vs. 100 and Heads Up Poker are replaced by CNBC World programming. However, documentaries are shown in Canada. This had the making of a major problem, as a highlight episode of The Apprentice 5 that aired April 23, 2006, was assumed to not be available anywhere for Canadians due to these blackouts. While the first airing at 9:00pm ET was blacked out, the second airing at 12:00am ET was accidentally shown. Blackouts on episodes that originally air on NBC and Global are likely to continue. However, occasionally, the television shows are shown and are not blacked out, possibly due to a mistake in transmission.
CNBC's most recent international spinoff is CNBC Africa. With roughly $600 million spent on advertising in South Africa alone, the network sees great potential in grabbing a potential share of that pot. Initially, CNBC Africa has bureaus in Kenya, Nigeria and South Africa and produces 9 hours of local programming per business day. The network was launched on 2007-06-01.
CNBC.com
CNBC.com is the companion website to the financial network. It was launched in 1996 with minimal content, other than show program grids, host biographies and basic network images (on the internet, business news then was handled by the website of CNBC's sister channel, MSNBC). The site gradually progressed alongside internet technology, giving investors more useful information such as stock quotes, news bulletins, in-depth programming information and a whole host of other data.
In August 2001, CNBC.com merged with MSN's Moneycentral.com, creating "CNBC on MSN". This new partnership allowed the two parties to meet two objectives: 1) provide richer content to visitors, with expanded news offerings, a wider array of stock tools (including interactive charting, free online portfolio managers) plus more in-depth market coverage and 2) more effectively compete with other finance related websites, such as Marketwatch.com and Yahoo! Finance.
During this period the editorial content on the CNBC.com site was controlled by Microsoft Corporation.
CNBC.com officially disbanded its relationship with MSN in mid-November 2006.
CNBC.com was relaunched on 2006-12-04. The website provides new online tools for investors and better integration of the website with daytime programming. Some of the new features include:
exclusive online interviews (the first being with Chicago Fed President Michael Moskow)
live market updates from CNBC personalities 3 times per day during the trading day (discontinuing the "Market in a Minute" updates in June 2007)
a streaming desktop ticker, real-time data and the network's "tick-by-tick" charts (for major indices)
themed blogs by various correspondents (for example "Tech Check" with tech reporter Jim Goldman)
unedited, full-length interviews from CNBC specials or other on-air interviews
free video of recent on-air segments, interviews, features etc.
an exclusive "CNBC.com" set built at CNBC's U.S. headquarters where the market update segments (among other things) are taped from
blogging from on-air personalities about the various "goings-on" within the network
an original show to air exclusively online with Maria Bartiromo, Bill Griffeth and Joe Kernen (yet to debut)
top-of-the-hour summary of business news entitled CNBC.com News Now which is also seen during the trading day on CNBC TV.
Content on the new website is edited 24 hours a day during the business week. CNBC U.S. updates the content from 6 a.m to 7 p.m ET, CNBC Asia then takes over from 7 p.m to 2 a.m, and CNBC Europe handles the (North American) overnight hours from 2 a.m to 6 a.m.
In April 2007, the site was able to attract 662,000 unique visitors to the website, ranking it #22 amongst all financial news websites.
CNBCplus
"CNBCplus"
As of March 2008, CNBCplus has only signed up 15,000 regular subscribers to its service. CNBC hosted a similar contest the previous year, called the Squawk Box Fantasy Portfolio Challenge.
Contest "Multiple Accounts" controversy
The Million Dollar Portfolio Challenge, which was sponsored by OptionsXpress, became embroiled in controversy after just its first week when it was revealed that one participant, Nancy Beaumont from California, registered 800 separate portfolios in the contest, exponentially increasing her probability of winning the $1,000,000 first prize, and leading to her occupying no fewer than nine places in the Top 25 Leader Board.
The express terms of the Rules, however, provide in material part:
Description of the Contest:
The contest is a stock trading game that provides Participants with a fictional trading account, One Million (1,000,000) fictional dollars ("CNBC Bucks") and the fictional ability to trade individual stocks on the NYSE, NASDAQ and/or AMEX exchanges.
CNBC issued a statement on the same day on their website, stating the network was "investigating whether one or more finalists wrote and executed computer program scripts to bypass the contest’s security measures. CNBC retained two leading consultants in the information security industry to investigate these two computer programming related issues."
Winner of Portfolio Challenge
After a lengthy investigation which resulted in numerous disqualifications, on July 13, 2007 CNBC announced Mary Sue Williams of St. Clairsville, Ohio as the winner of the portfolio challenge and of the $1 million cash prize.
Million Dollar Portfolio Challenge (2008)
CNBC.com's Million Dollar Portfolio Challenge returned on May 12, 2008. (External Link)
CNBC HD+
At an upfront analyst meeting held in New York, NBC Universal announced that it would be launching CNBC in high definition (or CNBC HD+). It is expected to be an up-convert of the SD signal to HD. Unlike other HD channels, CNBC won't be putting together an additional HD feed of the channel or purchasing additional HD hardware and the associated items required to create the HD content. It was initially launched on October 10, 2007 on DirecTV, to be followed by other carriers.
The network is taking a unique approach with the real estate created by broadcasting in HD. CNBC will take its existing 4:3 picture and move it to the left, as opposed to having the picture centered and having two pillar boxes on either side. This will give them the opportunity to use the right-hand side to provide viewers with various market data similar to what Bloomberg TV offers, including:
a simultaneous view of five indices along the top (as opposed to the current three)
wider stock ticker, which will allow for more companies to be viewed at a single time
various pieces of content, including "Stocks to Watch", treasury data, price charts etc.
Another feature of the new on-screen layout will be streaming content from CNBC.com. This will be shown within a dedicated box located on the lower-right corner of the screen (weekdays only). This could include items such as various government hearings, press conferences or other long-form briefings. Viewers will be able to hear the audio by accessing the SAP function on their televisions.
Link to CNBC HD+ ClipFurther Information
Get more info on 'Cnbc'.
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